Vehicles are in the South Beach game too, many sporting ostentatious rims — an accessory costing up to $20,000 — and even the license plates have attitude (FQU2, URCRZY). Since the dawn of the auto age, the car has been a conspicuous symbol of status. The car did not bring about an immediate revolution in mobility, rather a revolution in the “dominant symbols of prestige.” As Mercedes Benz put it recently: “You’re not buying a car. You’re buying a belief.”

Comments are closed.